après everything: the art of mountain town relaxation
Fina Funkhey you! yeah you scrolling right now 👀 thanks for poppin' by!
now, let's talk about après - because unlike what most people think, it's not just what happens after skiing
nah, I mean that's where it started, but that's not all it is
après is a whole vibe, a lifestyle, a state of mind that mountain towns have perfected and the rest of the world is finally catching on to. keep on reading cuz we share our top 4 ways to après everything...
what even is après?
if you've spent any time in whistler (or any mountain town worth its salt), you know that magical moment when the lifts close, boots come off (or maybe you keep them on!), and the real party begins.
that's après in its purest form - the art of celebrating the day's adventures with good people, good vibes, and zero agenda.
but here's where it gets interesting: après isn't just for ski season anymore. it's evolved into something bigger, something better. it's that post-hike patio beer. that lakeside sunset session. that campfire gathering after a day on the trails. it's the pause button on hustle culture, the celebration of simply being present.
the après attitude
so what makes après special? it's not about the activity that came before - it's about the intentional relaxation that comes after. it's about:
✨ celebrating the journey, not just the destination
🏔️ finding community in shared experiences
💚 embracing that perfectly imperfect mountain town energy
🌲 knowing that the best conversations happen when you're not trying too hard
in a world that's constantly telling you to do more, be more, achieve more - après says "hey, you did the thing. now relax and enjoy it."
après style: function meets funk
here's our promise: we won't water down our designs if you don't water down who you are.
because après style is all about that sweet spot where outdoor functionality meets street-savvy confidence. it's hoodies that work from trail to town. trucker hats that bring personality to any adventure. tees that say "yeah, I just hiked 10k and I still look this good."
think côte d'azur meets studio 54 meets whistler village. retro mountain vibes with modern comfort. pieces that transition from gym to patio to wherever the night takes you.
outdoor fashion doesn't have to be boring, and funk+fina is here to prove it
bringing après home
the beautiful thing about après culture? you don't need mountains to live it. you just need the mindset
finished a tough project? that's your après moment
wrapped up a long week? après energy
completed your morning run? time for some après relaxation
it's about finding those moments to pause, celebrate, and connect - whether you're in a mountain town or a city apartment
it's an attitude, a state of being, a whole mindset about finding peace in the pause and joy in the journey
4 ways to discover the art of après
1. master the art of strategic loitering 🧘♀️
forget those toxic productivity bros - you're here to perfect the ancient art of doing absolutely nothing with style. find yourself a sun-drenched corner, ideally with mountain views that make your soul purr, and commit to at least 20 minutes of championship-level lounging.
pro move: tell everyone it's "active recovery" or "mindfulness work" when really you're just vibing with the universe and ignoring literally everything else
2. the sacred "one boot off" ritual 🥾
the second you cross that threshold, kick off exactly one boot and leave it wherever it lands. this isn't chaos - it's ceremony
you've just created a physical speed bump that forces you to slow your roll because nobody looks cool hopping around on one foot. it's your body's way of saying "we're in après mode now, baby" and the rest of the world can absolutely wait.
3. channel your inner sloth energy 🦥
sloths aren't lazy - they're enlightened
they've cracked the code that rushing through life means you miss the magic: the way golden hour hits your pint glass, how your dog does that deep satisfied sigh when they finally nail the perfect nap position, the texture of that first bite of hot-outta-kitchen nachos and a pitcher of cold beer with your buds
move through your evening like you're swimming through honey in the most luxurious way possible
4. the three-breath power move 🌬️ before you respond to any text, email, or actual human trying to get your attention, take three deep breaths.
this does two sexy things: you actually decompress, and suddenly you've got this mysterious zen energy that makes people think you're deep instead of just slow to reply. congratulations - you're not avoiding responsibilities, you're "cultivating intentional presence." very après. very spiritual. very you.
the funk + fina take
our happy | camper collection gets it. our club | funk pieces live it. because we believe that your clothes should tell your story without saying a word - and that story should include plenty of après moments.
cool relaxed outdoor vibes? check.
street-savvy style that works everywhere? absolutely.
that perfect blend of function and funk? you know it. 🌈
because at the end of the day, all you really need is a little mountain magic, a lot of confidence, and clothes that can keep up with your après lifestyle.
ready to embrace the après life?
in whistler, "après" isn't just for skiing. it's a lifestyle, a mindset, a way of celebrating the end of any adventure. here's your guide to mastering the art of après, mountain town style.
the après uniform
comfort meets style, baby.
our winter wonderland hoodie, sunset view hoodie, and blue moon hoodie are après essentials - cosy enough to relax in, stylish enough for the patio. pair with joggers or jeans, add a discoball trucker hat or go outside trucker hat, and you're golden. because outdoor fashion doesn't have to be boring. 🏔️
après layering
here's the thing: you're coming from activity (warm) to sitting outside (cool). layer with our quality hoodies like the circle of trees hoodie or rustic sunrise back hoodie that you can easily adjust. the heavyweight cotton keeps you cosy without overheating. function meets funk, every time. ✨
classic après scenarios
après ski/snowboard
the og après. hit the patio in your base layers and a fresh hoodie like our discoball mountain zip hoodie. order something warm (or cold, we don't judge). swap stories about the day's runs. this is where legends are made. 🏂
après bike
summer's version. dusty from the trails? throw on a clean sunset waves back staple tee or soft waves staple tee and hit the brewery. our tees are perfect for this - they look good even when you don't. 🚴
après hike
you've earned those views and that beer. change into something comfortable like our rainbow mountain staple tee or earthy sunrise staple tee and enjoy the mountain town vibe. because the summit is just the beginning. 🥾
après work
because every day deserves celebration. transition from work mode to relaxation mode with a wardrobe change and a change of scenery. throw on a half moon hoodie and leave the hustle behind. 💼→🌙
the best après spots (whistler edition)
patio season
nothing beats a mountain view patio. the combination of fresh air, good company, and that post-adventure glow is unmatched. bonus points if you're wearing our sunset trucker hat while watching the actual sunset. meta, we know. 🌅
cosy indoor vibes
when the weather turns, indoor après has its own magic. fireplaces, warm drinks, and that feeling of being sheltered from the elements. our star bear back hoodie was basically made for this moment. 🔥
après at home
sometimes the best après is your own space. light a fire, put on your comfiest hoodie (might we suggest the triangle mountain crop hoodie or rainbow mountain crop hoodie?), and enjoy the quiet. après doesn't have to be social - it's about that intentional transition. solo après is valid après. 🏡
the après mindset
après is about presence. you're not rushing to the next thing. you're savouring the moment, celebrating the day, connecting with people (or yourself). it's mindfulness disguised as socializing. it's wearing a funk + fina trucker hat and knowing you've got nowhere to be but right here. 🧘
seasonal après variations
winter après
hot toddies, heated patios, cosy layers. embrace the cold with the right gear (like our katsushika art | baseball tee) and the right attitude. winter après hits different. ❄️
summer après
cold drinks, sunny patios, lighter layers. our sunset view racerback tank, rainbow mountain racerback tank, or bring the sunshine racerback tank work perfectly under a light hoodie for evening chill. because summer nights still get cool in the mountains. ☀️
shoulder season après
the best of both worlds. layer strategically with pieces like our soft waves | baseball tee and enjoy those perfect temperature days. this is peak après season, honestly. 🍂
après essentials checklist
- comfortable, stylish hoodie or tee (we've got you covered 🪩)
- good company (or a good book)
- something to sip
- no agenda or timeline
- appreciation for the day you just had
- maybe a rainbow | trucker hat or sunset waves| trucker hat for good measure ✨
making après a practice
build après into your routine. it doesn't have to be elaborate. even 20 minutes of intentional relaxation after your day makes a difference. change your clothes, change your mindset, celebrate the small victories.
the community aspect
après culture builds community. it's where locals and visitors mix, where stories are shared, where friendships form. some of the best conversations happen during apres.
après anywhere
you don't need to live in a mountain town to embrace après culture. the concept works anywhere - it's about that intentional pause, that celebration of effort, that transition to relaxation.
here's the thing: après isn't just a trend - it's a whole mood, a movement, a celebration of everything that makes life worth living. it's about finding magic in the moments between destinations, peace in the wilderness, and joy in simply being.
so whether you're hitting the slopes, the trails, or just the local coffee shop - bring that après energy. wear what makes you feel good. celebrate the small wins. find your people. make every moment count.
the mountain lifestyle is waiting. the après attitude is calling. and outdoor fashion? well, we're making sure it's anything but boring. 🏔️✨
made with love near whistler, bc 🏔️✨
