the story behind our designs

every funk + fina design starts with inspiration from the mountains, the lifestyle, and the community we love. here's the real story behind how our graphics come to life.

digital design meets mountain soul

our design process is all about capturing that whistler energy digitally. from disco vibes to mountain peaks, vintage vans to cosmic moon phases, each graphic is created on the computer to get those clean lines and vibrant colours that make our pieces pop.

we work in design software, refining every detail until it feels just right. it's about finding that sweet spot between retro aesthetics and modern design - creating graphics that feel both nostalgic and fresh.

the le freaq story: when your kid becomes a designer

but here's where it gets fun. while most of our designs are digitally created, there's one very special character in our collection: le freaq.

our kid came up with this hilarious character - and the name is pure genius. "le freaq" is a play on frequency (because, you know, good vibes and all that) mixed with the french "le." we thought it was so brilliant and funny that we had to make it real.

from hand-drawn sketch to printed hoodie, le freaq represents the playful, family spirit at the heart of funk + fina. it's a reminder that sometimes the best ideas come from the most unexpected places - like your kid's imagination.

whistler inspiration everywhere

living near whistler means we're constantly surrounded by inspiration. the mountains, the forests, the festival energy, the apres culture, the van life dreamers - it all feeds into our designs.

whether it's a discoball for the party souls, mountains for the peak seekers, or westfalia vans for the adventure lovers, every graphic tells a story about the lifestyle we're living and celebrating.

from concept to your closet

our design process goes like this: inspiration strikes, we create the graphic digitally, refine it until it's perfect, then bring it to life through our print-on-demand partners. this means each piece is made when you order it - no waste, no excess inventory, just your perfect piece created especially for you.

it's sustainable, it's intentional, and it keeps our quality high because we're not cutting corners to produce in bulk.

small brand, big heart

being a small, independent brand means every design decision matters. we're not following trends or trying to be everything to everyone. we're creating graphics that celebrate the mountain lifestyle, the outdoor culture, and the funky spirit that makes this community special.

and sometimes, we're letting our kid contribute a character that makes us laugh every time we see it.

because everyone deserves funky fashion with a story behind it.

made with love near whistler, bc 🏔️✨