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  • xTra character in white for dark hoodies

    xTra | edgy dreamers

    for the unnoticed dreamers, the misunderstood ones who see the world differently. edgy, crusty, rusty - and not trying to be anything but real. hoodies that feel like armor, tees that tell a story, fits that say 'yeah, i'm different and i'm cool with that.' because being misunderstood is just another word for being ahead of the curve.

  • tv dude clean background

    tv dude | retro nostalgia

    meet our lil tv dude - born from a kid's imagination, brought to life with a buzzy neon turquoise glow. this is streetwear for the nostalgic souls, the ones who remember saturday morning cartoons.

  • le freaq | beautiful weirdness

    for every soul who knows that being different is your greatest superpower and normal is overrated. celebrate your beautiful weirdness and wear your freaq flag proud.

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xTra | edgy dreamers

for the unnoticed dreamers, the misunderstood ones who see the world differently. edgy, crusty, rusty in a funny way - not trying to be anything but real. this is streetwear for the ones who don't fit the mould and wouldn't want to anyway. who's this for? teens building their own aesthetic outside the mainstream, 20-somethings who've stopped caring what others think, 30-somethings who still refuse to grow up in the boring way, anyone who's ever been called 'weird' and realized it was a compliment. the vibe: raw but intentional. crusty but cool. edgy but approachable. the kind of pieces you throw on because they feel right, not because they're trendy. oversized hoodies, beat-up tees, fits that look like you found them in a dream and made them real. all with that signature funk + fina twist. because normal is overrated, and you've got better things to be. made with love (and a healthy dose of weirdness) near whistler, bc 🏔️

tv dude | retro nostalgia

meet our lil tv dude - born from a kid's imagination, brought to life with a buzzy neon turquoise glow. this is streetwear for the nostalgic souls, the ones who remember saturday morning cartoons, the glow of old screens, and when life felt a little more analog. who's this for? teens obsessed with 90s/y2k aesthetics they never lived through, 20-somethings who grew up with screens but miss the simpler ones, 30-40 year olds who actually remember when tvs had antennas, anyone who thinks retro tech is cooler than new tech. the vibe: cozy heavyweight hoodies, faded vintage tees, turtleneck warmth, cropped comfort - all featuring our one-of-a-kind tv dude with his signature neon glow. the kind of pieces that feel like a weekend even when it's tuesday. retro-styled. uniquely funky. you won't find this lil guy anywhere else. perfect for coffee shop hangs, thrift store runs, late-night creative sessions, or just vibing in your own nostalgic bubble. because sometimes the best way forward is looking back. made with love (and childhood imagination) near whistler, bc 🏔️

le freaq | beautiful weirdness

le freaq is le dude - he is one-of-a-kind, and he is unique to us and only us cuz we designed him... do you like him as much as we do? if so, go ahead, bring home your own cozy freaq super hoodie. we made him in a few different colours - even black if you want him to be in-cog-ni-to snookiedoodle. grab your dude today! you won't regret you did - celebrate your beautiful weirdness and wear your freaq flag proud. le freaq hoodie for every soul who knows that being different is your greatest superpower and normal is overrated. made with love near whistler, bc 🏔️

their stories

Blonde woman in storm grey xtra crop hoodie in surf shop

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unhinged, but in a good way

built for the ones who live between the mountain and the street.

whether you're dropping in, carving powder, or cruising pavement, xTra moves with you—functional, durable, and unapologetically you.

clean lines meet technical performance. streetwear sensibility meets mountain resilience.

this is gear for the multi-terrain athlete—the ones who don't choose between disciplines, who find flow wherever they go.

no hype. just honest wear for honest movement.

🛹 skate
⛷️ ski
🏂 board

kid in le freaq hoodie